Google Reporting and Analysis Exam Practice Test : adwords-reporting

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Google adwords-reporting 試験シラバストピック:

Google Reporting and Analysis Exam Practice Test 認定 adwords-reporting 試験問題：

問題 #1
Which of the following use conversions (one-per-click) to get tracked?

A. Unique client leads
B. Customer leads
C. Sales
D. Multiple transactions

問題 #2
Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configure the tracking?

A. Jane should actually use Google Analytics for this task.
B. Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
C. Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.
D. Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.

問題 #3
You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?

A. Clicks
B. Impressions
C. CTR
D. Average CPC

問題 #4
Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

A. The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.
B. Unless the event can trigger a pageview command, the Flash events cannot be tracked.
C. The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
D. The event can be tracked with the Google Analytics' _trackPageview function.

問題 #5
How is an ad's Clickthrough rate calculated?

A. It's the number of clicks an ad receives divided by the cost of each click.
B. It's the number of clicks an ad receives divided by the number of impressions.
C. It's the total number of clicks an ad receives from the Google Content Network.
D. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.

解説：